Branding & Illustration

What is Branding & Illustration?

Branding and illustration is creating the visual identity of a business — logos, colour systems, custom illustrations and brand guidelines. It is a higher-value creative skill built on a strong design eye.

How to Learn Branding & Illustration

1. Study branding — identity, tone and consistency.
2. Master vector tools — Illustrator and Figma.
3. Develop a style — something recognisably yours.
4. Learn to present — brand guidelines and mockups.
5. Build a portfolio — full identity case studies.
6. Specialise — brand designers earn more.

AI Tools You Will Use

• Illustrator / Figma — vectors and identity.
• Adobe Firefly — AI illustration and effects.
• Midjourney — concept exploration.
• Looka / Brandmark — AI logo starting points.