Digital Marketing & Ads

What is Digital Marketing & Ads?

Digital marketing and paid ads is planning, running and optimising campaigns on platforms like Meta and Google to drive traffic, leads and sales. It is a results-driven skill businesses pay well for.

How to Learn Digital Marketing & Ads

1. Learn the platforms — Meta Ads and Google Ads.
2. Understand funnels — awareness to conversion.
3. Master targeting and creative — who and what.
4. Learn to read data — CPC, CTR and ROAS.
5. Run test campaigns — small budgets, real practice.
6. Show results — case studies win clients.

AI Tools You Will Use

• Meta Ads / Google Ads — the core platforms.
• ChatGPT / Claude — ad copy and angles.
• AdCreative.ai — generate ad creatives.
• Google Analytics — track performance.