Email Marketing

What is Email Marketing?

Email marketing is growing a subscriber list and sending sequences and campaigns that nurture and convert. It is one of the highest-ROI channels, so skilled email marketers are always in demand.

How to Learn Email Marketing

1. Learn a platform — Mailchimp, Klaviyo or ConvertKit.
2. Understand list building — lead magnets and opt-ins.
3. Master sequences — welcome, nurture and sales flows.
4. Learn copy and subject lines — opens and clicks.
5. Study automation — triggers and segments.
6. Track and improve — open, click, conversion rates.

AI Tools You Will Use

• Klaviyo / ConvertKit — email and automation.
• ChatGPT / Claude — subject lines and copy.
• Mailchimp — beginner-friendly campaigns.
• AI subject-line tools — test and optimise.