Sales & Outreach

What is Sales & Outreach?

Sales and cold outreach is generating conversations and closing deals for clients through personalised email and LinkedIn outreach. It is a high-value skill directly tied to revenue.

How to Learn Sales & Outreach

1. Learn the fundamentals — targeting, messaging, follow-up.
2. Master personalisation — relevant beats generic.
3. Learn the tools — CRMs and outreach platforms.
4. Practice writing outreach — short, clear, valuable.
5. Build a process — consistent, trackable steps.
6. Show results — meetings booked and deals closed.

AI Tools You Will Use

• ChatGPT / Claude — personalised outreach at scale.
• Apollo / Instantly — find leads and send sequences.
• HubSpot CRM — track the pipeline.
• LinkedIn Sales Navigator — find prospects.